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Major broadcasters combine their portfolios in NEXTGEN TV services launch

Major broadcasters – WSYX (ABC/FOX), WCMH-TV (NBC), WWHO (CW), and WTTE (TBD Network) – started 2021 with the launch of NEXTGEN TV in Columbus, Ohio. The four broadcasters will combine to air FOX, NBC, CW and TBD Network programming as NEXTGEN TV services.

Based on the fundamental technology as the Internet, digital applications, and other web services, NEXTGEN TV can support a wide range of features currently in development, such as immersive audio and video (up to 4K), broadcasting to mobile devices, personalised viewing tools, and advanced emergency alerts providing rich media instead of simple text messages. NEXTGEN TV also allows full integration with 5G and other broadband-delivered Internet content.

Powered by ATSC 3.0, NEXTGEN TV is one of the most significant broadcast technology upgrades. The launch follows a decade of development of the new technology and months of planning and preparation by the local stations. BitPath, which develops new data broadcasting services, led the planning process and coordinated efforts across the four television stations. All four stations will be charter members of BitPath’s revolutionary broadcast data network.

The participating stations have cooperated to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the-air or by a cable or satellite company.

Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: Cable and satellite subscribers do not need to take any action.

Image credits: Unsplashed

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