Big Data & AnalyticsManagement

Managing analytics and dynamic ad insertion on the fly

In today’s data-centric world, analytical solutions are no longer an option, but a ‘must-have’. Telestream, a media workflow solutions innovator, has launched a post-origin content monitoring capability – within its iQ ABR monitoring solutions – to help broadcasters manage critical challenges while streaming content.

Knowing that OTT streaming providers’ two key challengers are managing customer experiences and capitalising advertisement revenue, the new enhancement by Telestream aims to equip content owners, broadcasters, and service providers with essential insights into perceptual quality of the content streamed.

The added features offer both content delivery network and advanced audio and video perceptual quality analytics of all leading codecs – H.264/AVC, H.265/HEVC, AC-3/Dolby Digital and E-AC-3/Dolby Digital Plus – in a single easy-to-deploy cloud-friendly platform. These capabilities allow users to track key performance indicators and alert them of impairments that may affect customer experience.

Matthew Driscoll, director of Product Management at Telestream, said: “Our latest OTT monitoring advancements give content owners and service providers deeper visibility into video and audio quality.”

Moreover, as dynamic ad insertion becomes a norm, OTT service providers are under increased pressure to ensure ads are inserted free from performance errors. iQ Solutions can enhance visibility of ad avails from ingest to post-origin with consolidated SCTE-35 reporting that identifies when ad opportunities are accurately delivered in the streaming domain.

“Telestream’s iQ solutions maximise service performance visibility for any organisation that is part of the streaming video chain. Our portfolio of purpose-built probes and management systems for data correlation are designed to take away the guesswork and focus teams on solving real problems,” added Driscoll.

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