Accenture’s Technology Vision report for 2021 has listed technology architecture as one of five key emerging technology trends to watch, one that companies – including those in the broadcast industry – must address over the next three years.
According to Accenture, companies are entering an era where they will have to compete on their architecture. “Business strategies and technology strategies are becoming inseparable — even indistinguishable,” the company stated in the 2021 edition of its Technology Vision report, Leaders Wanted: Masters of Change at a Moment of Truth.
Accenture said that building and wielding the most competitive technology infrastructure, or stack, means thinking about technology differently. Accenture research shows that 89% of executives believe that their organisation’s ability to generate business value will increasingly be based on the limitations and opportunities of their technology architecture.
One of the related case studies that Accenture shared in the report involves ITV, a UK media company which migrated in 2019 from a mixture of legacy systems, on-premise data centres, and ageing software to cloud microservices.
While the company benefited from the typical efficiency and cost savings of this digital transformation, ITV went one step further by using its newly-developed microservices and hyper-automation capabilities to build a direct-to-consumer video platform, BritBox, in under nine months.
By aligning its technology strategy with its business strategy, ITV is now distributing its original content to over one million subscribers, and delivering unique consumer engagement experiences, such as interactive competitions and online pay features, Accenture said.
Britbox was launched in the UK in November 2019, and in Australia in November 2020.