BOO, Astro's horror channel, is now available for both Malaysian and Filipino audiences via the Measat-3a satellite.
BOO, Malaysia’s Asian horror channel, is now available in the Philippines via Measat-3a
Astro Malaysia is now distributing BOO, a horror channel that delivers 24-hour Asian horror content ranging from psycho-thrillers to other sub-genres such as horror-comedy and horror-action, via the Measat-3a satellite at the orbital position of 91.5°E.
Henry Tan, group chief content and consumer officer at Astro, said: “We want to excite the ASEAN market through high-quality production and compelling storytelling with premium Nusantara and Asian horror content.
“We are pleased to partner with Measat to broadcast our horror channel, BOO, in Malaysia and the Philippines and will expand our coverage to more countries in the region.”
Prior to BOO, Astro has been distributing channels such as eGG, Ria, Prima, Vellithirai and Warna via Measat. The 91.5°E prime video hot slot is home to the Measat-3, Measat-3a and Measat-3b satellites, forming one of the region’s strongest video neighbourhoods.
From 91.5°E, Measat supports broadcasters and direct-to-home (DTH) operators to distribute SD, HD and 4K/Ultra HD (UHD) channels to audiences across Asia, Australia, East Africa and South-eastern Europe.
Yau Chyong Lim, chief operating officer, Measat, added: “Measat is delighted to continue supporting Astro in their growth plans. We look forward to working further with Astro in serving the region’s demand for more high-quality video content.”