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Media Prima mastering international production finesse jointly with SBS

Malaysian integrated media group Media Prima and South Korean broadcaster Seoul Broadcasting System (SBS) have jointly produced Master in The House, the Malaysian edition of the South Korean hit reality show.

The joint production marks the first collaboration of a new partnership that aims to exchange ideas, knowledge and capabilities in content production, at a time when the popularity of South Korean content is at a global high.

Yong Jae Kim, Head of Global Contents Business, SBS, said, “We hope that the partnership will inspire more creative ideas for us to fuel the growing demand for Korean content in Malaysia and across the world.”

For Media Prima, the collaboration models similar successes that has been achieved through various strategic partnerships with global content and broadcasting networks in recent years.

Nini Yusof, Deputy CEO of Media Prima Television Networks and Primeworks Studios, said, “At Media Prima, providing fresh, relevant and high-quality content has always been our dedication and promise for the Malaysian audience.

“Our production team had the opportunity to learn from the finest throughout the experience, especially during the 10-day filming session with our Korean counterparts in October 2021.

“We are confident that the ideas, knowledge and capabilities exchanged will enable us to raise the bar and deliver more top-notch content with international production value.”

Describing collaboration as the way forward to unlock the greatest potential for Media Prima’s content, distribution, and talents, Nini added, “We look forward to growing our partnerships to bring diverse and compelling programmes, while enabling the best of our local entertainment a chance to shine on the world stage.”Master in The House (Malaysia) airs every Saturday, 10.00pm to 11.00pm on TV3 starting 15 January 2022. Viewers can also participate in the conversation on social media by using #MasterInTheHouse MY.

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