Avid has integrated its MediaCentral content platform with CGI’s OpenMedia solution — and this is in addition to existing integration with systems such as AP ENPS and Octopus. The latest integration by Avid allows production teams located all over the world to further enhance seamlessly their news content production workflows.
Support for additional third-party newsroom computer systems (NRCS) ensures production teams can access the full power of MediaCentral, including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system.
MediaCentral’s search functionality lets teams find the content for stories they need, when they need it, and use the Media Composer video editing tool to produce content without leaving the NRCS interface. Multiplatform distribution capabilities enable them to get stories to followers and viewers faster than before, all while providing access to an end-to-end newsroom solution that enhances operations and can scale as content demand continues to grow.
Raul Alba, Director of Product Management, Avid, said, “Avid’s innovation strategy for newsrooms centres on driving more openness to help customers get more performance out of their infrastructure. By opening up MediaCentral to a wider range of newsrooms, we are bringing the platform’s extensive capabilities right to journalists’ fingertips.
“They can get started straight away — without extensive training, loss of productivity, or any complications associated with deploying a new NRCS — and gain the ability to create better content faster directly within the systems they already rely on.”