Mediacorp celebrates Singapore’s birthday in 4K/UHD

Singapore, land of the Crazy Rich Asians, celebrated her 54th birthday last week with spectacular fireworks and a National Day Parade. To capture the thrills of the nationwide  celebrations, Mediacorp – Singapore’s largest transmedia network – decided to telecast the parade live on its OTT platform, Toggle, in 4K/UHD.

By doing so, the event marked its first-ever live content delivery in UHD in Singapore.

Mediacorp CEO Tham Loke Kheng said: “As Singapore also commemorates her bicentennial this year, Mediacorp is proud to capture this landmark National Day Parade in 4K resolution.

“From striking military displays to spectacular fireworks, these are captured in visual details like never before for a more immersive and cinematic viewing experience.”

Some Toggle viewers were invited to a closed trial of this LIVE 4K event, where they experienced a visual treat via their 4K-ready or UHD Smart TV sets.

Delivering live content in 4K has been part of the Mediacorp’s roadmap to offering quality content and enhanced visual experience. The initiative created multiple 4K programmes, Tipping PointVIC and Love at Cavenagh Bridge, which are being made  available this week, starting 12 Aug 2019.

Tham added: “Technology adoption in terms of 4K-compatible devices is gathering momentum in Singapore.

“In anticipation of our audiences’ growing appetite for enhanced viewing experiences, we’ll be presenting more 4K content, including live coverage of major national events.

“Our NDP 4K trial certainly raised the bar in showcasing this year’s iconic national experience.”

Image credits: Mediacorp


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