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Mediacorp deploys multi-platform strategy to cover 30th SEA Games

Mediacorp, Singapore’s leading transmedia broadcaster, has been actively growing its audiences with a combined digital and linear platform strategy.

The company is set to provide coverage of the 30th SEA Games in real time across multiple platforms, which include three dedicated channels on Toggle, selected sports and daily highlights on Channel 5, and curated content on Toggle’s YouTube channel. To ensure sports fans receive the most timely updates, sports buffs will be delivered by Channel News Asia across TV, digital, YouTube and Telegram.

The 30th SEA Games, to be held in venues across Manila, Clark and Subic in the Philippines from November 30-December 11, is billed as the biggest edition in the history of the regional, biennial multi-sport games. Some 9,000 athletes representing 11 countries are expected to compete in 530 events across a record 56 sports.

Mediacorp will be covering popular events such as athletics, aquatics (diving and swimming), badminton, basketball, football, table tennis, volleyball, e-sports, gymnastics, boxing and sepak takraw.

Two segments of the coverage – Daily Action at the Games and Today at the Games – will capture the most spectacular competitive moments. The latter, featuring highlights of Team Singapore competing at the Games, will be hosted by TV personality Kelly Latimer.

As part of the social media initiatives, Mediacorp artiste Chen Yi Xi will be bringing audiences the sights, sounds and cuisines happening on the sidelines of the SEA Games, as well as highlight new sports added this year in Games+, short clips content shown on free-to-air, digital and social media platforms.

Irene Lim, chief customer officer, Mediacorp, said: “As Singapore’s national media network and the Official Media Network of the 30th SEA Games, Mediacorp is committed to ensuring that viewers enjoy comprehensive coverage of the SEA Games. Alongside the live coverage, our editorial teams will be providing insightful news reports and stories of Philippines 2019. We’re especially excited about covering Team Singapore’s participation extensively and rallying the nation behind their endeavours.”

Mediacorp’s multi-platform approach in covering the SEA Games will indeed be able to engage fans anytime and anywhere.

The station will also be the Olympics Network for Singapore, serving as the Home for Tokyo 2020 for fans in the republic.

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