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Mediacorp deploys multi-platform strategy to expand audience base

Amidst the current COVID-19 pandemic, Mediacorp, Singapore’s national media network, has aired a variety of content across various platforms – from TV to the web and connected devices – to actively engage viewers as a ‘go-to source for timely, trusted news and quality, engaging content’ and to deter the spread of disinformation nationwide.

The initiative has resulted in a spike in news consumption. Within the past six weeks, the primetime news bulletins across all Mediacorp channels achieved a 73% increase in overall ratings, compared to the same time last year. Furthermore, a weekly average of 2.8 million Singaporeans accessed various news bulletins across different time slots, with CNA news bulletins attracting more than one million Singaporeans a week.

Mediacorp has also produced multi-platform original infotainment series Learn Together with Me and Get Fit With Me which seek to support home-bound  audiences to stay  active during the ongoing COVID-19 outbreak.

As a result, its digital content consumption in March 2020 has surpassed half-billion page views, which is 3.5 times of last year’s.

Commenting on the increased viewership, Tham Loke Kheng, CEO, Mediacorp, said: “As the national media network, Mediacorp plays an important role in rallying the nation via the content and conversations we create.

“We are proud that Singaporeans look to us, more than ever, for accurate, timely information and quality entertainment.

“In the same vein, our platforms will also provide our clients with a brand-safe environment in which to advertise and engage a wide demographic of consumers, as we continue working together to better serve our audiences.” 

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