"When Duty Calls", a Mediacorp Studio production, will be available on Youku, a Chinese OTT service platform.

Mediacorp expands China presence with Youku partnership

Some Mediacorp’s titles — including Patisserie Fighting, The Dream Makers 2, and When Duty Calls — will be available on the Chinese OTT service platform starting this second quarter

The content distribution division of Mediacorp, Singapore’s terrestrial broadcaster, has sealed a digital rights deal for its dramas with Youku, an online video and streaming service platform based in China.

The agreement will see Mediacorp’s dramas — Patisserie Fighting, The Dream Makers 2, and When Duty Calls — being offered on Youku, starting second quarter of this year.

Suzie Wang, vice-president of content distribution, Mediacorp, explained: “Changing consumer behaviour has altered viewing habits, and we have seen an increasing demand for good content by major OTT (over-the-top) players around the world.

“We are glad to reach out to Chinese video streaming giants such as Youku, which enjoys a huge base of active subscribers. This follows a deal we sealed late last year for the simulcast of the drama Doppelganger on Tencent, another video streaming website in China.”

In an attempt to increase its presence on Chinese online and streaming platforms, Mediacorp has also sealed three deals for its evergreen titles. These include The Legend of the Eight Immortals to Zhejiang Huace Film and TV; The Little Nyonya to Perfect World Pictures; and The Dream Makers to Beijing Shiji Shenlong Film Co, who had previously distributed many Mediacorp drama titles in China.

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