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Mediacorp’s content-commerce partnership with Lazada leads to improved sales

Mediacorp, Singapore’s transmedia giant, partnered with eCommerce platform Lazada to host 9.9 LazMall Big Brands Sale in Singapore in September which saw sales nearly doubling during the first two hours, compared to the same-day’s sale last year, with total sales across all five days of the 9.9 LazMall Big Brands Sale exceeding last month’s 8.8 National Day Sale by over 40%.

The content-commerce collaboration combined the convenience of Lazada’s eCommerce offerings with Mediacorp’s slate of shopper-tainment content to provide an engaging shopping experience, continuing both companies’ commitment to support local businesses and merchants.

The 9.9 LazMall Big Brands Sale also registered the highest number of Lazada app downloads by new shoppers during a sales event, a clear indication of the public’s anticipation and awareness generated by the publicity and engagement across Mediacorp’s extensive network.

The positive public reaction towards the 9.9 LazMall Big Brands Sale is a demonstration of the vast potential of driving commerce via engaging content, and the value placed by consumers in a novel and informative shopping experience. 

Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, said: “The results of this ground-breaking partnership have exceeded our expectations and are a significant milestone for Mediacorp’s partnership-based business model.

“This partnership has pushed new boundaries in content-commerce collaborations, creating many industry firsts and demonstrating the effectiveness of omni-media storytelling for commercial results.

“We look forward to leveraging our partnership-based business model to drive results for many more businesses.”

Image source: CNA Lifestyle

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