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MediaHub Australia seals deal as ANC’s playout partner

Under the agreement, the digital media distribution facility will provide playout services to Australian News Channel’s (ANC) Sky News channels

Australian News Channel, a subsidiary of News Corp Australia, has selected MediaHub Australia as its partner for playout services for its growing suite of Sky News channels.

As a multi-channel, multi-platform news service provider, ANC delivers live news and national affairs coverage to audiences across the country via dedicated channels on Foxtel. These include Sky News Live, Sky News Business, Sky News Weather, Sky News Extra, and Sky News UK.

For the first time, ANC will also be launching a free-to-air (FTA) TV channel, Sky News on WIN, across WIN’s regional and Northern New South Wales networks later this year.

Angelos Frangopoulos, CEO, Australian News Channel, said: “Using MediaHub will allow our business and operational focus to be fully on creating even more premium Australian programming. Our new playout arrangements also offer advertisers more seamless integration across the wide range of our channels on Foxtel or programming on WIN.”

Delivering over 360 live TV and radio channels to Australian and New Zealand metropolitan and regional markets, MediaHub Australia offers services such as PresHub, its core business and the playout of linear channels; Xcode Hub, which enables the automatic transcoding of content from one format to another; and StreamHub for the streaming of channels to over-the-top (OTT) services.

Alan Sweeney, managing director for MediaHub Australia, concluded: “We are delighted to be the new playout partner and technology provider for ANC and its Sky News channels. As everyone in the industry knows, Sky News sets the bar in terms of news reported and delivered as it happens, so we firmly believe that with our emphasis on efficiency, reliability and quality that our two organisations are a perfect fit that will work very well together for years to come.”

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