“Today’s consumers expect to receive the content of their choice on their own terms, across multiple platforms, at any time — and we can see this through the burgeoning popularity of over-the-top (OTT) services throughout the world, including Latin America,” said Clayton Cruz, MediaKind’s senior vice-president, sales for Latin America.
“The growth of these new Internet-based services means that modern middleware platforms must evolve to include OTT-style capabilities.”
MediaKind is collaborating with Brazilian telco, Telefonica Brazil, to enhance the user experience for the telco’s 350,000 VIVO Fibra subscribers through the integration of the Netflix streaming service into its MediaKind Mediaroom platform’s interactive menu system, which is used as part of Telefonica Brazil’s subscriber interface.
The software customisation delivers a direct Netflix feed through the VIVO Fibra interactive portal while eliminating the need for a dedicated device. The integration enables all VIVO Fibra subscribers to have access to Netflix content across all their devices.
“By integrating the Netflix app into the Mediaroom TV platform via a simple software update, we are enabling VIVO to respond in kind, by providing flexible, cost-effective means for them to enhance their IPTV service and deliver access to the best possible multiscreen experiences for their subscribers.”