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MediaKind picks Magna Systems as channel partner in Australia

Magna Systems & Engineering has signed a channel partnership agreement with MediaKind, a leading specialist in contribution and distribution, to sell all MediaKind products, services and solutions in Australia.

David Herridge, MediaKind’s account manager, explained: “Magna Systems and MediaKind are a great fit. Top tier channel partners like Magna are vitally important to MediaKind’s growth goals and visions.

“In this partnership, Magna provides an extended sales arm for us locally in Australia, as well as a breadth of regional experience via key integration and implementation projects with broadcasters, telcos and service providers.

“By working alongside an agile partner such as Magna, we can deliver our operations at speed and integrate across our end-to-end portfolio.”

MediaKind, formerly Ericsson, has a wide range of products and solutions that cover the end-to-end media value chain. Its direct-to-consumer (DTC) application including Aquila Streaming for OTT services and Aquila Broadcast for DTH/DTT services are most relevant to the Australian market.

Alongside these are its Prisma Core and Prisma Edge for Advertising & Rights Distribution, Cygnus Contribution and Cygnus Distribution for broadcast contribution and distribution and Cygnus 360º Events for 360-degree video as an application of OTT streaming.

Matthew Clemesha,  CEO of Magna Systems, said: “MediaKind brings a unique set of products and solutions that complement our existing portfolio perfectly. It has a unique heritage in contribution and distribution solutions which has now expanded into 360-degree video and OTT – all of which can add value to our clients in Australia.

“Our customers will also benefit from MediaKind’s cutting-edge codec development, which in turn helps them make significant cost savings via reduced CDN and link capacity costs.

“MediaKind’s commitment to R&D is significant and its value proposition to broadcasters and telcos alike is unrivalled. As a result, our new, strategic partnership with MediaKind promises a very exciting future for the Australian market.”

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