The partnership with MediaPower will enable Boulder Creek to extend it global reach into other European markets, thus enhancing its overall content strategy, said Matt Jeschelnik, managing director at Boulder Creek.
Alliance with Boulder Creek International will see MediaPower offering OTT and WebTV services starting from Italy
MediaPower, a solutions provider for media content production and delivery, and Boulder Creek International, a London-based production and distribution company, has entered a strategic partnership on content production and distribution in Italy.
This cooperation, according to the companies, will provide Italian customers with not only content from Boulder Creek’s catalogue, but also access to content production and distribution expertise, backed by MediaPower’s media technology infrastructure and workflow solutions.
Under this partnership, MediaPower will augment its over-the-top (OTT) and WebTV offerings with Boulder Creek’s existing content catalogue. Additionally, Boulder Creek will lend its expertise in content strategy, production and distribution, thus enabling MediaPower to produce content for broadcast and media customers, corporate organisations and other institutions, powered with MediaPower’s media asset management (MAM) and content sharing platform.
Matt Jeschelnik, managing director at Boulder Creek International, commented: “We aim to share our expertise with customers worldwide to help them build the right strategy for their content. Partnering with MediaPower is invaluable as it extends our global reach into the European market, starting with Italy.”