Mimyuni Media Entertainment has launched three channels — Party’s TV, Chillayo TV and WOW TV — in 4K/UHD.
Mimyuni Media Entertainment is a TV content producer headquartered in London. The company currently has 19 channels under its portfolio, serving different genres ranging from music, lifestyle and hobby to movies and sports. Its channels are currently available in the Middle East, Africa and Europe.
In an interview, Angel Angelov, who is director of business development at Mimyuni Media Entertainment, shared how the company is addressing the increasingly disruptive broadcast landscape as he elaborated on the network’s launch of 4K/Ultra HD (UHD) channels.
What is your opinion on today’s evolved media landscape, and what are some of the content and distribution strategies you have established for Mimyuni Media Entertainment?
Angel Angelov: We live in a fast-evolving society where political, economic and social environments are changing in the blink of an eye. The media and entertainment sector is also changing its course. After analysing the media, we concluded that interest level among consumers is changing.
With the increasing influence of the Internet, apps and other digital technologies, an average viewer is starting to use these digital technologies to search for more media content, as well as information of that particular content.
On the other hand, linear TV will continue its existence, but in a new format. We believe that this new format will be in short form, containing 10-15 minutes video from which viewers will be able to receive new information and interesting facts in various topics within the timeframe. As for long-format video content, they will still be available, but on video-on-demand (VoD) platforms.
Party’s TV, Chillayo TV and WOW TV are the three 4K/UHD channels that Mimyuni has launched so far. What are the reasons behind the decision to launch these channels in 4K/UHD, and is Mimyuni looking to launch 4K/UHD programmes across all its channels?
Angelov: We conducted a research and found out that 4K/UHD would be of biggest interest among the younger audiences aged between 16 and 25 years. Thus, we launched WOW TV, an extreme sports and entertainment TV channel, and Party’s 4K TV, a global dance music TV channel.
We also have Chillayo TV channel, which features relaxing music, and we’re targeting this channel at viewers aged 30 and above.
We believe that 4K/UHD format will become ‘nowadays HD’. Although the 4K/UHD market is expanding, we do not think that there will be a huge increase in 4K/UHD content by the end of this year or next year. One of the reasons is because TV operators are unable to keep up with the fast set-top box (STB) replacement that needs to be done for the end-user.
From a broadcast perspective, 4K/UHD presents many challenges, including putting together an end-to-end 4K/UHD ecosystem and extensive bandwidth requirement. Therefore, how is Mimyuni addressing these issues?
Angelov: We have developed a software which enables us to distribute 4K/UHD signals at 12-15Mbps. In addition, we also adopted the latest high-efficiency video coding (HEVC)/H.265 standard for the distribution of 4K/UHD signals.
However, if the TV operator is unable to receive HEVC/H.265 encoded signals, we will still be able to deliver the programmes to them via H.264/advanced video coding (AVC), but that will at 40-50Mbps.