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MMTV adopts Brainstorm solutions to enhance its broadcast operations

MMTV has selected Brainstorm, a manufacturer of real-time 3D graphics and virtual studio solutions, to equip its Kochi studios and upgrade its virtual production for Manorama News TV. 

MMTV, one of India’s largest media houses, has selected Brainstorm solutions for its broadcasting operations and with the goal of transforming MMTV’s broadcasting capabilities and enhancing viewer experience.

At the heart of the installation are three InfinitySet workstations with Unreal Engine. InfinitySet is an advanced virtual production, extended reality (XR), and augmented reality (AR) solution that acts like a hub for a number of technologies. Each InfinitySet can act as a render machine to a studio camera with tracking.

Next to the InfinitySet render machines is a design room with another two InfinitySet workstations to operate and manage all the virtual reality (VR) production, and two Aston licenses, a 2D/3D motion graphics creation, CG and playout solution, to create AR templates.

Any of the graphics created on Aston can be connected to a database and receive up-to-date data to facilitate real-time production. All these are controlled by OnDemand, a flexible yet powerful solution that allows the playout and immediate broadcast of all Aston Templates, players, and InfinitySet renders.

Rahul Sing, Brainstorm’s Sales Engineer for the Indian Sub-continent, explained, “The smooth integration of our software into MMTV’s broadcasting infrastructure highlights the effectiveness of Brainstorm’s technology in most workflows. 

“Our support and expertise were able to provide MMTV with a fluid transition, enabling them to focus on creativity rather than technical challenges. We’re excited to continue our journey with MMTV, bringing innovation and excellence to the broadcasting industry in India.”

E N Appu, Chief General Manager of MMTV, added, “Brainstorm’s ability to provide us with local support has been very valuable to us, ensuring prompt assistance when needed. 

“We are particularly pleased with Brainstorm’s integration with Unreal Engine, offering us limitless creative possibilities. With Brainstorm’s software, we look forward to delivering compelling content to our audience.”

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