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Monteiro picked as GM to prepare roll out of HBO Max inAsia

Jason Monteiro, a senior media executive with OTT leadership experience across Asia-Pacific and the Middle East, has been picked as General Manager of HBO Max South-east Asia, Hong Kong and Taiwan. 

HBO Max, the direct-to-consumer (D2C) streaming platform of media and entertainment giant, WarnerMedia, launched in the US in May 2020, and began its global roll out last year, launching in 39 countries across Latin America and the Caribbean in the summer.

The streaming platform arrived in Europe in October with launches in the Nordic countries of Sweden, Denmark, Finland and Norway, as well as Spain and Andorra. It will continue to launch in additional European countries this year. However, no dates have been confirmed yet for the actual launch of HBO Max in Asia.

Monteiro will be responsible for the day-to-day operations of WarnerMedia’s D2C business, leading content experience, brand, marketing, subscriber management, digital partnerships and data analytics. Based in Singapore, he will oversee the existing HBO GO streaming service and the eventual launch of HBO Max in the region, building and leading a team of cross-functional executives to maximise the streamer’s success.

“Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets,” said Johannes Larcher, Head of HBO Max International, to whom Monteiro will temporarily report until a new Managing Director for the broader INSEAK region (India, South-east Asia and Korea) is appointed. 

“He’s a passionate leader, known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role today.”

Monteiro has extensive experience in streaming, most recently serving as the Director of AVOD at Shahid, the leading Arabic content streaming platform. In this role, he was responsible for the general management of the streaming platform’s free tier, covering user growth and engagement, overseeing the content catalogue and monetising through effective advertising solutions.

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