Multi-year pricing agreement is a win-win for Gravity Media, Grass Valley

Grass Valley has finalised a US$5 million, multi-year enterprise pricing agreement with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations.

Gravity Media has a presence in Australia, and has committed to covering major sports events in Japan in 2020 as well as in China in 2022. The deal brings technological, operational and commercial benefits to the broadcast services company.

This partnership expands on the Grass Valley IP infrastructure that Gravity Media already has in place. The systems are currently being used at a major tennis tournament.

The initial investment under the new agreement includes Sirius 840 routers, which, coupled with Gravity Media’s existing Grass Valley IP core, enables the broadcast services company to leverage a powerful, future-ready production environment agnostic to evolving production needs and can adapt rapidly.

“It’s fair to say that 2020 was a challenging year for live sports,” said Eamonn Dowdall, Executive Director at Gravity Media.

“We have been able to weather the storm thanks to our long-term contracts with many of the biggest names in live sports and entertainment. And, as we ramp-up our activities around the resumption of the major sports calendar and upcoming events, we looked for a technology partner that could combine an industry-leading solutions portfolio and roadmap with commercial scale and creativity”.

Gravity Media’s purchase commitment to leverage more lines within the vendor’s broad portfolio and increase volume over time means that Grass Valley provides better pricing, creative financing and closer technological collaboration to the company.

“By entering a multi-year, enterprise agreement with Grass Valley, Gravity Media will have access to best-in-breed production solutions and the Grass Valley team of industry experts to help us to continue to support the biggest, global sporting events this year and beyond,” added Dowdall.

Tim Banks, Vice President, sales for EMEA added: “We have developed a close and successful partnership with the Gravity Media team over the years and we look forward to collaborating on delivering the latest generation solutions, including IP-enabled remote production, for mass audience live sports events in the future.”