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MwareTV expands reach into Asia via Alibaba Marketplace

MwareTV, a cloud-based multi-tenant platform provider, has signed a Memorandum of Understanding (MOU) with Alibaba Cloud to have MwareTV’s services made available through the Alibaba Marketplace, hosted in the Alibaba Cloud, and distributed using Alibaba’s CDN in Europe and Asia.

Sander Kerstens, CEO of Mware TV, said, “We have engaged with Alibaba Cloud because, of course, they have great market presence in Asia. This partnership allows us to reach users in Asia and Europe on the cloud environment they are probably already using.

“Alibaba Cloud also has a CDN covering these geographies, so together we can very quickly establish services for customers of Alibaba Cloud, with the characteristic smooth streaming of MwareTV.”

Under the partnership, customers of Alibaba Cloud can access MwareTV’s over-the-top (OTT)/IPTV platform via the Alibaba Cloud Marketplace. MwareTV will leverage Alibaba Cloud’s cloud products to continue its digital acceleration journey, developing its end-to-end IPTV and OTT middleware solutions with fast, stable, secure, and custom content distribution in a cost-effective manner and will capture new business growth opportunities through intelligence-based insights. 

Both companies will also work together to roll out a joint media solution, supporting global customers’ rising demands riding on the new wave of global content consumption. 

Raymond Ma, General Manager of Europe, Alibaba Cloud, added, “The media industry is one of our priority sectors and we are excited about the collaboration with MwareTV.

“MwareTV is a technology leader with its compelling television platform, comprehensive services, and industry expertise.  We look forward to working closely to support our customers in Europe and Asia to achieve strong success in the future.”

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