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MwareTV raises profile in India and region with key appointment

MwareTV, a cloud-based multi-tenant platform provider, has appointed Sree Sivanandan as VP India and South-East Asia.

With a career history involving many major media entities, Sree has been running his own venture growth consultancy, NetworkOnomy Ventures. It focuses on helping scale operations through the localisation of products to meet specific market needs, structuring strategic partnerships and driving revenue growth. 

Having worked with over 100 publishers across the region during his Head of Asia role at AOL, Sree successfully expanded the network and impact further by working with over 20 founders who have built tech solutions for the media, video and ad tech industries, stitching together multi-million-dollar deals.

Sander Kerstens, CEO, MwareTV, said, “The media industry in India, the sub-continent, and the wider South Asia region is very dynamic, very exciting. We need someone on the ground, someone with strong local credentials to really tap into the full potential of this market.

“Sree is the perfect partner for us, and we look forward to working with him to bring the MwareTV success story to the fore in the region.”

Sree added, “Video consumption and over-the-top (OTT) as a sector is poised for continuous growth across the key Asian markets, especially India, Indonesia, Thailand and Malaysia. Despite the presence of large global businesses, we continue to see new regional players launched to cater to the diverse needs of local users.

“This trend will continue, backed by innovative monetisation models.

“What MwareTV brings is the ability to customise features to meet specific market needs, align the business model incorporating the regional nuances and, most important, offer a solution that can scale cost-effectively.

“That is what stands out for me, and I look forward to working with Sander and the team to expand our presence in the region. Ultimately, our goal is for our clients to delight their consumers, thanks to MwareTV’s remarkable one-stop solution.”

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