NAGRA embeds forensic watermarking into Eluvio’s global blockchain fabric

3 weeks ago

1 minute read

NAGRA, a Kudelski Group company, and Eluvio, a content blockchain company, have announced the integration of Nagra NexGuard forensic watermarking into Eluvio’s global blockchain Fabric.

This integration enhances the security of premium video playback via the Eluvio Content Fabric, marking a significant milestone as one of the industry’s first integration of forensic watermarking into a major blockchain fabric for premium content distribution.

The Eluvio Content Fabric, known for its open and decentralised streaming, content distribution, and storage network, has garnered support from industry giants and content creators, including Fox Entertainment, Globo, MGM Studios, Microsoft, Sony Pictures, Telstra, Warner Bros Home Entertainment, and many others.

With this integration, the Content Fabric now boasts a blockchain-controlled content security framework that encompasses verifiability and tamper-proof safeguards, ensuring content remains protected throughout its journey from source to audience.

Ken Gerstein, Vice-President Sales, NAGRA Anti-Privacy and NexGuard, said, “Eluvio is at the vanguard of decentralised, high performance, and secure content delivery for many of the most well-known creators of premium video, and we’re proud to mark this milestone with them as the first forensic watermarking solution to be integrated into the Eluvio Content Fabric to deliver the critically important element of traceability of content leaks.”

NAGRA NexGuard Streaming Over-The-Top (OTT) watermarking is integrated into the Eluvio Content Fabric, forming an integral part of its end-to-end content security model. This integration leverages the Fabric’s native and low-latency global streaming pipeline to deliver content production.

Michelle Munson, Co-Founder & CEO of Eluvio, said, “Already, the Content Fabric protocol ensures on-demand and live video assets are encrypted with traditional and new trustless cryptography for content owners and backed by built-in blockchain contracts and on chain policy that manage and enforce authorisation of content playout. Now, thanks to our integration with Nagra, NexGuard Streaming OTT forensic watermarking can also be applied automatically and dynamically to each output stream and tied to the individual recipient.”

To find out more about how your content can be protected, visit NAGRA (booth 1.C81) and Eluvio (booth 8.MS5) at IBC 2023, which is taking place from 15 to 18 September at the RAI Amsterdam Convention Centre.