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Netflix remains focused on ‘consumer choice & control’

A week after releasing its Q3 earnings, Netflix has announced the issuance of US$2 billion aggregate senior notes in both US dollar denomination and euro denomination to qualified institutional buyers. Netflix intends to use the net proceeds from this offering for general corporate purposes, which may include content acquisitions, production and development, capital expenditures, investments, working capital and potential acquisitions and strategic transactions.

The pricing of €1.1 billion (US$1.22 billion) aggregate principal amount of its 3.625% senior notes is due in 2030 and $1 billion aggregate principal amount of its 4.875% senior notes due in 2030. Interest on each series of the notes will be payable in cash semi-annually in arrears, beginning 15 June 2020.

In the Q3’s financial report, Netflix’s paid membership increased by 12% year-on-year, a total of 6.8 million new subscribers.

It is interesting to note that 6.3 million of the new subscribers were derived from outside of the US; the statement also said that the company is expanding its non-English original as it accounted for 90% of its growth.

Furthermore, Q3 revenue grew to $5.2 billion, a 31% year-on year-increase, and operating income doubled to $1 billion.

Netflix said in a press release: “We compete broadly for entertainment time, and have faced strong competition for years, including from Disney and Warner, but also YouTube and others.

“We expect some modest headwinds from new competition in the next quarter, but the long-term opportunity remains the same. In our view, the likely outcome from the launch of new services will be to accelerate the shift from linear TV to on-demand consumption of entertainment.

“However, we’ve learnt over the years that whatever the competition, we need to focus on what Netflix does best – consumer choice and control – and do it better. It’s why we’re investing in best-in-class shows and films across every genre around the world.”


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