The ODMedia Group has entered into a strategic partnership with Ooyala that aims to help content owners reach global audiences and markets while realising new revenues more quickly.

New alliance streamlines video processing and global delivery

ODMedia signs up for Ooyala Flex Media Platform

Dutch video-on-demand (VoD) company ODMedia Group has integrated its video localisation and delivery capabilities with Ooyala’s video production, management, distribution and monetisation services.

According to the companies, the new strategic partnership is a “major step” in helping content owners reach global audiences and markets while realising new revenues more quickly.

The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner with most global platforms, including the likes of Netflix, Google Play, iTunes and YouTube, will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost-effectively, the companies added.

In addition, the partnership will address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms.

Jonathan Huberman, CEO of Ooyala, said: “Increasingly, content owners and distributors are targeting global audiences, but there are significant costs involved in ensuring the right format requirements are met.

“Through this new partnership, we’re able to provide a best-of-breed solution for delivering content to today’s top platforms, everywhere in the world. This means getting content to market faster, and at a lower cost — unlocking opportunities for content owners in every region.”

ODMedia has also deployed the Ooyala Flex Media Platform to streamline time and resource consuming workflow processes. The Ooyala Flex Media Platform, a media asset management (MAM) and workflow automation solution being used by content owners to simplify millions of video workflows, will help ODMedia automate and better manage internal media workflow tasks that are multiplying along with ODMedia’s rapid growth.

Sjef Pijnenburg of ODMedia Group concluded: “Delivering video to a global audience is often easier said than done. It can add a lot of manual processes, time and costs to a project. Partnering with Ooyala — and leveraging their expertise — has significantly added to our capabilities, allowing us to better serve the demands of media companies seeking to grow and improve their operations.”

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