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New API on SGcontrol platform provides more custom programming options

StreamGuys has diversified the user experience of its SGcontrol managed service by adding a new API (Application Programme Interface) that allows users to create rules and customise functionality for a variety of stream management and content access control applications.

This new open programming environment introduces a self-management option for users who want to programme and operate their own geo-targeting, geo-restriction and tokenised authorisation mechanisms. The new API also automates SGcontrol programming and functionality, accelerating the deployment of new streams, features and services.

Robert Minnix, Product Manager, StreamGuys, said, “By unlocking the powerful features of SGcontrol through an open API, our customers now have a powerful development platform to customise their own secure control and management solutions.

“The self-management option also reduces the manual configuration stages that are often required at the managed service layer.”

SGcontrol simplifies media enterprises’ control of how audiences access their content, enabling broadcasters and content providers to improve their market-based monetisation initiatives. Applications include geo-targeting by audience location to deliver appropriate regionalised stream variants and geo-restriction to block audience members outside defined regions from accessing content.

A regional APAC media enterprise, for example, recently deployed SGcontrol to restrict geographical access to World Cup content. 

The customer created rules using a geo-targeting feature for streaming locally licensed content, as Minnix explained, “There is always a limited scope to who can consume the media as the license holder and re-broadcaster. SGcontrol can take an exact broadcast origin point, such as the latitude and longitude of the studio, and use a precise radius as the restriction boundary.” 

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