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New body formed to speed up adoption of 8K technology

The 8K Association (8KA) will work on developing the entire value chain for 8K with an initial focus on supporting early commercialisation and adoption of 8K TVs

At CES 2019 early this month, a group of display technology brands had joined forces to form a new industry organisation: 8K Association (8KA).

Founding companies of the 8KA include panel supplier AU Optronics (AUO), along with consumer electronics brands Hisense, Panasonic, Samsung Electronics and TCL Electronics.

Lee Hyogun, executive vice-president of visual display business at Samsung Electronics, highlighted that the 8KA will accelerate the beginning of the 8K era, in addition to providing an introduction to 8K technology.

“By leading the early stages of ecosystem development, Samsung will further solidify its global leadership in the 8K market,” he added.

Specific goals of the 8KA include promoting 8K TVs and 8K content to consumers and professionals, helping secure 8K native content for members, and facilitating communication within 8K ecosystem to help with commercialisation of 8K products and services.

The organisation will also develop technical requirements for 8K input signals as well as 8K TV categories and specifications for image quality. Furthermore, the 8KA will encourage service providers, especially over-the-top (OTT) providers, to develop 8K offerings.

Japan launched its commercial 8K broadcasting via satellite on December 1 last year, said Michiko Ogawa, executive officer of Panasonic. “Accordingly, we at Panasonic expect that this association will lead the 8K ecosystem, creating both business opportunities and consumer benefits.”

Liau Wei Lung, CTO of AUO, added: “It is hoped that through the founding of the 8KA with partners of the ecosystem, globally consistent standards will be established to accelerate the adoption of 8K technology, delivering the best image performance possible for viewers worldwide.” 


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