“[SpotX] allows us to bring greater value to our relationships with content owners and centralise all monetisation efforts within a single platform, giving us the ability to target fragmented TV audiences across all Vewd-enabled TV devices.”

New partnership addresses monetisation of OTT

Vewd has selected SpotX as its programmatic video partner

Vewd, a specialist in enabling streaming television, has selected video ad serving platform SpotX to power the monetisation of all its over-the-top (OTT) products and services.

As their first programmatic video advertising partner, Vewd will leverage SpotX’s ad serving and video supply side platform (SSP), allowing media companies to optimise video advertising strategies and maximise revenue.

Aneesh Rajaram, CEO of Vewd, said: “For many years, we’ve helped content owners monetise video and with the recent introduction of Vewd OS, we’re expanding their ability to drive revenue. Central to that is our partnership with SpotX, as they allow us to bring greater value to our relationships with content owners and centralise all monetisation efforts within a single platform, giving us the ability to target fragmented TV audiences across all Vewd-enabled TV devices.

“Together with SpotX, we can, for the first time, tap into programmatic video ad budgets, where smart TV inventory is in especially high demand.”

Vewd helps media companies solve the problem of platform fragmentation in smart TVs and give them an easy path to monetising their content across millions of Vewd-enabled devices, regardless of the underlying manufacturer or operating system. Through a direct integration with SpotX’s video ad platform, media companies will be able to monetise their inventory more efficiently, according to Vewd.

Mike Shehan, CEO and co-founder of SpotX, added: “Vewd is one of the world’s largest players in the connected TV ecosystem and we’re delighted they’ve chosen our technology to support their mission to connect consumers with entertaining content across all connected TV platforms.

“By making addressable OTT inventory available to buyers through SpotX, they are in a unique position to enable advertisers to target audiences across TV screens at scale.”

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