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New partnership aims to deliver engaging viewing experiences

iWedia, part of the ZEGi group and provider of software solutions for connected TV services, and Simply.TV, a TV metadata provider, have announced a partnership to deliver enhanced user experiences for global broadcast TV.

The companies will offer a new joint solution that increases engagement time on Live TV and offers multiple options for OEMs (original equipment manufacturers) to enable new revenue streams, including ads placements.

Simply.TV’s technology has already enabled many leading brands to redesign and improve their TV experiences with rich metadata provided on a global scale across linear and streaming services. Built on AI (Artificial Intelligence) and ML (Machine Learning)-driven technologies and combined with cutting-edge editorial workflows, Simply.tv supports advanced content discovery and deep in-market metadata coverage.

Using its expertise in broadcast TV software on Android-based devices, iWedia has developed what it calls an “unparalleled Live TV experience” for TV and STB (set-top box) manufacturers. While paying special attention to compliance with local broadcasting standards, iWedia has partnered with Simply.tv to enhance the experience with rich metadata and advanced content discovery. 

Daniel Rühmann, COO of Simply.TV, said, “At Simply.TV, our goal is to help TV operators to transform their platforms into true content discovery platforms with metadata for linear channels and streaming services.

“We are delighted to be working with iWedia to achieve this goal. Our combined skills and expertise will provide real business benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally.” 

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