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New partnership brings full power of generative AI to content creators

To make virtual environments easier and more cost-effective and faster to build than ever before, the AI platform Cuebric has been integrated into the Disguise virtual technology platform.

Creatives can now use AI to create the shape and depth of 2.5D environments, then import them into Disguise. The result is a plug-and-play scene that can be executed on an LED stage in only two minutes, allowing anyone to tell immersive stories, no matter the production environment or the virtual art capabilities they have.

Addy Ghani, VP of Virtual Production, Disguise, said, “Real-time environments look spectacular on-camera, yet often require many hours of artistic and technical build. Thanks to our partnership with Cuebric, there’s now another option.

“Using generative AI, artists can build 2.5D plates, helping them go from concept to camera in minutes so they can tell unique stories in a way that works for them.”

To create 2.5D scenes, users can either add purely generative content or import images from elsewhere into the Cuebric platform. Cuebric then leverages AI rotoscoping and inpainting to segment the images into layers, transforming them from 2D to 2.5D based on the depth of objects.

Once the Cuebric 2.5D scenes are imported into Disguise’s Designer software, each individual layer is depth-mapped with an auto-generated mesh. This means that the individual plates are not limited to flat planes, as 3D shapes can be built into each of the plates — this results in a more realistic parallax effect that works no matter how the camera is moved on set.

Pinar Seyhan Demirdag and Gary Lee Koepke, Co-Founders of Cuebric, added, “Cuebric democratises filmmaking, removing the cost barrier to creating gorgeous, immersive sets and backgrounds with its plug-and-play 3D effect solution.

“Leveraging AI to minimise the tedious and maximise the extraordinary in the creative process will breathe new life into the production industry.

“Desire and demand for extraordinary content has never been greater, so there is no better time to be partnering with Disguise to put the full power of generative AI into the hands of the world’s greatest creators and filmmakers.”

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