Next-gen IP video for broadcasters

The news of Vizrt, a provider of visual storytelling tools, acquiring NewTek, which is an IP-driven and live video production solutions company, has sent ripples across the broadcast industry — the acquisition is deemed by some as a formation of a video systems powerhouse. By joining forces, they aspire to empower every individual — regardless a student or a tier-1 broadcaster — to create his or her story using IP video.

IP technology has existed for more than 15 years and broadcasters were late in adopting the technology. The combination of the companies drives the industry forward in transiting to IP video for live production with NDI and SMPTE 2110 while serving different segments of the media industry.

Vizrt will seek to deliver flexible end-to-end workflows for all levels of production and services: media, sports, entertainment, education, enterprise and eSports.

However, capturing a large variety of customers require a huge investment in R&D. Thus, the company will be R&D-focused and envisions software-based video technology as the foundation of the future of the media industry.

Dr Andrew Cross, current president and CTO of NewTek, will assume the role as R&D president of the combined company.

“Taking advantage of computational software and network technology to make video more accessible, and fun to create, has always been NewTek’s mission,” said Dr Cross.

Vizrt CEO Michael Hallén said:  “The combined business will be very well positioned to deliver turnkey systems and give creative power to any organisation that has ambitions of producing content for any output platform.”

If you are curious about the blueprint of their future, take a peek into its Viz Engine 4, which can function within NewTek’s Tricaster NDI system with streaming IP video in and out capabilities. Its high-res graphics and videos are created in real time; and they can be streamed and configured in a variety of formats: online, mobile device and live on-air with Matrox video boards and NVIDIA graphics boards

Virtz booth is located at SL3316.


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