Satellite solutions provider AsiaSat has entered into a strategic partnership with Thai multi-channel operator Next Step to launch Thainess, a new lifestyle HD channel.
In collaboration with Next Step, AsiaSat will provide technical and marketing support to deliver Thainess to the international market, with full vertical integration that combines the power of broadcasting via satellite and live streaming by AsiaSat’s subsidiary One Click Go Live to further enhance audience reach and drive engagement across different content delivery platforms.
At launch, Thainess will be joining the premium neighbourhood of more than 300 C-band TV channels on AsiaSat 7, and will enjoy access to distribution affiliates across a regional network encompassing over 250 million pay-TV homes and 500,000 hotel rooms.
Amornphat Chomrat, Managing Director of Next Step, said, “Thainess is our next major move to expand the soft power from Thailand to the world. Following the success of our national television service, we are excited to launch our global channel Thainess on AsiaSat 7 to introduce the uniqueness of Thailand to a much wider audience.”Ina Lui, Senior Vice-President, Commercial, Business Development & Strategy of AsiaSat, added, “We thank Next Step for choosing AsiaSat as their exclusive media service partner for the global launch of Thainess by leveraging one of our most watched satellite TV platforms AsiaSat 7 and our expertise in media management and content distribution, to present Thainess — the unique Thai culture and value — to the world.”