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Nielsen rolls out PPM wearables for cross-media audience measurement

Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panellists. The new wearable PPM metering will serve as foundational support for Nielsen One, a cross-media solution delivering a single deduplicated metric for total media consumption across TV, digital and audio. 

PPM Wearables feature an updated design that is smaller and more aligned with current wearable technology trends, and comes in a variety of ways to wear, including wristbands, clips and pendants. In addition, a new companion app will help improve communication, encourage participation, and enable data transmission when the device is outside the home. 

Mainak Mazumdar, Chief Research & Data Officer at Nielsen, explained, “By modernising our panels with the PPM Wearables, we are not only improving the overall panellist experience and increasing engagement, but also ensuring our measurement is durable and can adapt to evolving technology change.

“This is another example of how Nielsen is continuing to innovate in our march towards Nielsen One to create a better media future for the entire industry.” 

The deployment of PPM wearable devices and technologies is part of Nielsen’s continued efforts to modernise its panels and improve the panellist experience, drive broader adoption among existing and new panellists, and increase engagement among more challenging demographics. Currently, the PPM is used to underpin audio, local TV and national audience measurement, particularly both in-home and out-of-home tuning for audio and local TV and out-of-home tuning for Nielsen’s national TV estimates.

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