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Nine Entertainment selects Silver Trak’s Media Room

Media asset management specialists, Silver Trak Digital, which provides content owners and media companies with innovative, software/cloud-based media logistics and distribution services, were recently able to put their award-winning Media Room solution to good use at Nine Entertainment.

Nine Entertainment markets its content to the industry via its Nine Media Room website where reviewers and media contacts can access pre-release assets such as videos, images and programme synopses. The existing website platform was in need of a major upgrade.

Matthew Benson, Group Enterprise Architect, Information Technology, Nine Entertainment, explained, “We investigated solutions used by other members of the Nine family as well as those used by industry competitors and determined that we needed essentially a Brand Portal experience for our media partners, but with the ability to securely host video assets and further control the access to those assets selectively amongst users.

“We determined that the Silver Trak Media Room solution best met our requirements.”

Nine’s requirements were comprehensive and included upgrading with the very latest security features. The new Media Room also had to provide a transition for external viewing that included rebuilding the user interface and backend features to replicate Nine’s current platform.

There also had to be a build capability for business and support users to upload, curate and manage content as well as enable client user access to view-only selected content via playback. 

The new system also had to integrate secure playback, enable studio grade digital rights management (DRM), dynamic watermarking, login permissions, multi-factor authentication and multi-level user permissions.

Christian Christiansen, COO, Silver Trak Digital, said, “Silver Trak’s own Media Room is the foundation of the new platform. Now content is uploaded by Nine Entertainment staff, or other permitted contributors, into Media Room where the enhanced media management features of Media Room allow for easy media management. 

“Content is then assembled in the Media Room and when complete it can be saved or immediately published to the Nine Media Room website with additional content able to be added at any time.”Silver Trak Digital recently won an APB+ 2024 Award for its Media Room-based Cinema Direct 5G asset management and content delivery solution for a second year in a row.

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