Object Matrix adds Arvato Systems’ VPMS into MatrixStore

The integrated solution is said to provide media companies with automated workflows in the cloud, thus allowing operators to monetise their content

MatrixStore, a private and hybrid cloud object storage solution from Object Matrix, is now integrated with Arvato Systems’ Video Production Management Suite (VPMS).

Since 2012, MatrixStore has been integrated with the Vidispine platform to enable automated ingest, media management and archive workflows. The recent acquisition, and subsequent integration of Vidispine technologies by Arvato Systems, empowers media operators to benefit from automated private and hybrid cloud collaboration workflows while also using intuitive interfaces for content protection.

Nick Pearce-Tomenius, sales and marketing director, Object Matrix, commented: “The media landscape is more competitive than ever before, meaning media companies are looking for new ways to monetise the content they own. Having a collaborative and tightly integrated platform makes it much easier to not only automate workflows, making processes more efficient, but also find and monetise content within the library, no matter when it was created.

“Integrating our media-focused hybrid cloud platforms with modern, flexible and intuitive applications such as VPMS EditMate will bring many benefits to our customers.”

According to the companies, the integrated solution is already being considered by existing users of both Object Matrix and Arvato Systems, as global broadcasters look to modernise their video workflows to benefit financially and operationally, from having instant access to all their assets from ingest to production and archive.

Stefan Eckardt, head of portfolio, Arvato Systems, concluded: “For media companies to monetise their content, the platforms they deploy need to incorporate automation, interfaces and secure storage platforms.

“Integrating private and hybrid cloud storage platforms, like MatrixStore from Object Matrix, is part of our vision to fulfil our customers changing needs in today’s fast turnaround and on-demand marketplace.”


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