AIAPB+Big Data & Analytics

Ooyala Flex Media Platform brings flexibility to simplify video operations

Designed as a content supply chain optimisation platform, the Ooyala Flex Media Platform empowers users with control over content management and curation

Ooyala has introduced the Ooyala Flex Media Platform, a video production and delivery platform that is designed to simplify and streamline the process of managing, curating, orchestrating, publishing, analysing and monetising video content.

To meet the needs of today’s media content owners and production companies, this content supply chain optimisation platform provides customisable workflows, integration of third-party tools, and a common data set across the entire video operation. This, in turn, empowers users to gain insights and improve customer experience while increasing content return-on-investment (ROI), said Ooyala.

Jonathan Huberman, CEO for Ooyala, explained: “What we’re hearing today from all broadcasters, studios, media companies and enterprises is that they need efficient tools that easily integrate in order to produce, manage and distribute content profitably. This is today’s behind-the-scenes media revolution — a new paradigm in which no company wants to be tied to a proposed ‘one-size-fits-all’ solution, or individual solutions from multiple vendors or legacy systems that cannot be integrated.”

The Ooyala Flex Media Platform leverages automation and artificial intelligence (AI) to manage video workflows and processes, connect teams and tools for collaboration, and enable richer metadata and analytics that provide new insights throughout the entire content supply chain.

“The Ooyala Flex Media Platform empowers our customers with complete control over their operations, as well as a heightened level of data and insights crucial for engaging audiences and staying ahead of competitors. We designed the platform to future-proof our clients’ video business,” he concluded.

To find out more about Ooyala’s solutions, visit booth SV1000 at 2018 NAB Show, which will take place from April 7-12 at the Las Vegas Convention Centre in Nevada, USA.



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