Distribution

Ooyala flexing its prowess

One of the pain points in the broadcast industry is how to get content to market faster and at a lower cost. To ease the pain without paying an arm and a leg, consult Ooyala director Bea Alonso, who is in charge of the company’s global product marketing.

Alonso told APB: “Ooyala is showcasing a range of new integrations and features for its Ooyala Flex Media Platform at 2019 NAB Show.

“The Flex Media platform is an open and extensible video management solution that simplifies and streamlines the entire content supply chain, from production to profit, significantly reducing costs and complexity while increasing revenue.

“It can seamlessly integrate with legacy solutions and is already being used by many of the world’s leading organisations offering entertainment, news and sports content, such as HBO, Turner and the Arsenal Football Club.”

Commenting on Brightcove acquiring Ooyala’s OVP (Online Video Platform) business, she explained that Ooyala is now operating as an independent company.

“There was a management buyout as we believe the Ooyala Flex Media Platform is a leader in the content supply chain revolution. Our current list of Ooyala Flex Media Platform customers include Media Prima (Malaysia), National Rugby League (Australia), Korea Content Platform, and Turner Asia Pacific,” Alonso said, adding that the company’s enhanced OoyalaMAM has a completely fresh look and feel.

The OoyalaMAM, developed with feedback from sports content creators, distributors and other high-volume content companies, delivers “a whole new user experience”, and includes “state-of-the-art” search and filtering of assets.

She said: “Users can now search for content within the Adobe Premiere Pro user interface without leaving the creative Adobe environment as they can open content collections via OoyalaMAM within Premiere for further streamlined editing and multi-platform distribution.”

With the OVP business sold off to Brightcove, Ooyala has indeed streamlined itself — and is now concentrating on empowering broadcasters and producers to deliver their content direct to consumers.

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