Ooyala launched 24i-powered OoyalaREACH

OoyalaREACH is an integrated and configurable OTT content preparation and delivery solution designed to allow media owners to create, manage and deploy OTT experiences across multiple platforms

Ooyala and 24i have jointly launched OoyalaREACH, an integrated and configurable over-the-top (OTT) content preparation and delivery solution. With OoyalaREACH, media owners will be able to create, manage and deploy OTT experiences across multiple platforms, expanding the audiences for their content and driving more revenue.

Martijin van Horssen, CEO and co-founder of 24i, explained: “We want to enable media owners worldwide to delight their viewers, subscribers and fans with immersive experiences across all devices. Teaming up with partners like Ooyala is key to our success in delivering on this goal, and we’re excited to partner with Ooyala and to power their complete templated applications OTT solution, OoyalaREACH.”

Powered by 24i’s SmartOTT and Backstage solution, which features templated apps and middleware, OoyalaREACH is integrated within the Ooyala Flex Media Platform and other Ooyala solutions to allow media owners to have a “well-connected content supply chain, from start to finish”. Additionally, the solution offers access to analytics, advertising and eCommerce solutions, allowing media owners to manage, publish and monetise their OTT experiences with insights into viewing trends.

Jonathan Huberman, CEO of Ooyala, concluded: “Time to market is key in today’s high-pressure media world. OoyalaREACH, powered by 24i, is a robust yet flexible solution that will shorten the time to market for any media owner keen to launch their content across multiple platforms.”


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