OTT

OTT takes central stage at Broadcast India 2019

India's media consumption has grown at a CAGR of 9% for the period 2012-18, almost nine times that of the US and twice that of China. Furthermore, the media industry employs more than 3.5 million people, including both direct and indirect employment in 2017.

Hence, the 29th edition of the Broadcast India has drawn even more crowd this year. From content creation to delivery, the broadcast show in Mumbai, India, showcased advanced innovations in broadcast and media technologies, as well as emerging trends to help broadcasters thrive in the digital age.

The event, held on 17 – 19 October 2019, was supported by global exhibitors such as Sony, Avid, Red Digital, Canon, Panasonic, VTI, Datavideo, Ross Video, For-A, Grass Valley, ARRI, Carl Zeiss, Panther, Seagate, AJA Video Systems, IHSE, Primestream, Ikegami, Netweb Technologies, Sennheiser, Octopus and many others eyeing the growing media industry in India.

To fully engage the attendees, the event was packed with activities, workshops and seminars, zones, partner programmes and networking receptions. As OTT took central stage, “Next-Gen Technologies in Broadcast Media & Entertainment Industry” formed the core key theme of the conference sessions.

“The broadcast and entertainment market in India is witnessing huge growth, with technology disruptions driving change in the media landscape. Broadcast India 2019, in its 29th year, continues to evolve with the market and delivers the best platform for exhibitors to showcase their new products,” said Sonia Prashar, managing director and chairperson of the Management Board, NürnbergMesse India.

Indeed, the entire broadcast ecosystem is witnessing a major transition in traditional broadcasting with the OTT and social media services gaining increasing acceptance across multiple platforms, including smartphones, in the land of over two billion eyeballs.

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