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Paramount-Avid deal offers new paradigm in cloud production

Paramount Global, one of the world’s largest providers and producers of media and entertainment content, has entered into an agreement that offers Avid’s managed cloud solutions for video content production to creative teams around the globe.

The companies’ new cloud subscription services agreement supports Paramount Tech’s “Cloud First” mindset, transforming production operations with rapidly scalable, centralised resources that relieve creative teams from the burden of infrastructure management. 

Avid’s managed platform is delivered on Microsoft Azure cloud platform, supporting video editing tools, content management platforms and shared storage that are now available to teams consisting of hundreds of contributors, editors and producers around the world who can collaborate daily on shows, promos and ‘tentpole’ global events such as the MTV Europe Music Awards.

“The cloud brings a new paradigm for our industry to reshape operations, innovate creative workflows and drive toward a cloud production ecosystem that can accelerate content availability,” said Phil Wiser, Executive Vice President & Chief Technology Officer for Paramount Global. 

“Avid’s managed cloud gives us the agility, speed and capabilities to collaborate from anywhere by bringing together our end-user tools, production platforms and workflow management into a scalable cloud subscription.

“We’ve become much nimbler and more efficient at meeting the elastic needs of the geographically distributed teams delivering Paramount content.”

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