Viu, a pan-regional OTT video service by PCCW Media has launched in Thailand — bringing the service now to 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines and the Middle East, namely Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
Premium Asian content with Thai subtitles, comprising the latest dramas and variety shows from South Korea and Japan, will be delivered quickly after local telecast and can be easily accessed via Viu mobile app and Viu website.
“The Hallyu which is sweeping across Asia is notable in Thailand and we are pleased to see that Viu has already recorded more than 820,000 fans on Viu Thailand Facebook page even months before our launch. Leading K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service launch to access our vast library of premium Korean and other Asian content,” said Janice Lee, managing director of PCCW Media Group.
As part of its regional expansion strategy, Viu has forged alliances with multiple leading telecommunications companies to extend its premium service to more users. Viu’s premium service in Thailand has launched in partnership with Advanced Info Service (AIS), one of the country’s largest telcos. AIS users can enjoy exclusive offers of Viu’s premium service and more.
“Our recent research shows that 93% of online population in Thailand have watched videos on the Web,” Lee added.
“We are fully leveraging this surging trend with a two-pronged approach of our services: Ad-supported free viewing of their favourite shows and subscription services with express content access; and premium features such as unlimited downloads, 1080p HD video-quality and ad-free video viewing.”
PCCW said Thailand is one of the most highly Internet penetrated markets with millennials who are very receptive to online video viewing and digital advertisements.
“We expect Viu Thailand to mirror the success we have in other Asian markets with healthy growth in subscription and advertising revenue in due course,” Lee said.