PFT delivers AI-based automatic segmentation of content for ITV

UK broadcaster ITV has chosen Prime Focus Technologies’ (PFT) artificial intelligence/machine learning-powered native media recognition engine CLEAR Vision Cloud to deliver AI-based automatic segmentation of long-form content.

ITV currently marks about 12 types of segments in the content manually, which are both physical segments like colour bars, blacks and slates, and creative segments like recaps, PRTS, credits, programme part segments and bumpers. 

ITV wanted to leverage AI/ML technologies to mark the segments at 95-100% accuracy followed by human QC (quality control), and complete the entire process in about 3 minutes instead of the 15-20 minutes it takes currently when performed manually.

When CLEAR Vision Cloud is deployed, the data pack ensures near 100% accuracy and frame accuracy, and 100% automation of workflows to extract the content segments, PFT reported.

With the segmentation toolkit, media and entertainment organisations can review and QC automatically identified segments, filter out content segments and export edit decision lists, and generate a video of the custom segment, stripping out the rest of the physical segments. 

Sonny Hanley, Controller of Content Services, ITV, said, “PFT understands that each media enterprise is unique both in terms of business objectives and nature of content, and hence the AI solution cannot have a ‘one-size-fits-all’ approach.

“Their AI experts worked with our teams to understand the challenges and deliver a solution that truly meets the efficiency goals we had envisaged when we commissioned this project.”