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Planetcast buys Desynova to build ‘full-stack’ cloud-native portfolio

Broadcast technology and media services provider Planetcast Media Services has completed the acquisition of Desynova, a cloud-native, content life-cycle platform.

Sanjay Duda, CEO of Planetcast Media Services, said, “Desynova is a perfect addition for Planetcast through providing us with an agile, collaborative, cloud-native technology married to an intuitive UI that makes managing post production and playout workflows smooth and seamless.

“While the Contido platform from Desynova broadens our solutions and services portfolio, it also brings marquee new customers and adds a significant boost to our global expansion plans.”

Contido is a cloud-based content supply chain orchestration solution that simplifies and recalibrates the canvas of media production. It is a cloud-native media asset management (MAM) system designed to handle video processing and publishing across multiple platforms. The Contido, which is already integrated with Planetcast’s solutions, is built on modules that flexibly work together to provide all the functionalities required by broadcasters and content creators, including ingest, asset management, collaborative workflows, analytics, quality control, transcoding, subtitling and distribution.

Sanjay added, “Clearly, almost every media and entertainment company on the planet is moving to a cloud or hybrid-cloud architecture for their media distribution and management infrastructure.

“MAM is the pumping heart of media infrastructure [and] Desynova enables us to meet this evolution by integrating the Contido cloud-based content life-cycle platform with other Planetcast solutions, such as playout and over-the-top (OTT) delivery, to provide the best ‘full-stack’ solution for all our customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing.”

Planetcast will be showcasing Contido as part of its portfolio of solutions and services at booth W1467 at the 2023 NAB Show, which is taking place from April 16-19 at the Las Vegas Convention Centre.

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