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Planetcast Media Services assumes full control of Switch Media

Planetcast Media Services has officially announced the acquisition of Switch Media, a white-label over-the-top (OTT) platform provider operating across the Asia-Pacific, European, and US markets. The finalised transaction sees Planetcast assume full control of all Switch Media assets, marking a significant milestone for both entities. 

Founded in 2006, Switch Media delivers complex streaming solutions for major global events like the Olympics, FIFA World Cup, and Formula 1. Their platform caters to a diverse clientele including pay-TV operators, broadcasters and telcos. 

Sanjay Duda, CEO of Planetcast, said, “Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy.

“We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetisation.” 

Utsav Baijal, Head of India Private Equity at Apollo Global, which owns Planetcast, highlighted the significance of such strategic transactions for Planetcast’s international expansion efforts, underscoring the value it brings to customers in India and other Asian countries. 

Switch Media’s module and versatile solutions have been honed over nearly two decades to meet the evolving needs of the media and entertainment industry. Its platform offers a complete workflow for managing online video, from ingest and delivery to monetisation and analytics. 

“The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content.

“In addition, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers,” concluded Mark Johns, CEO of Switch Media.

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