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Planetcast’s cloud-first NexC offers single-window content management

Planetcast Media Services, a global broadcast technology and media services provider, has launched its NexC architecture to simplify content management, distribution, and monetisation services and technologies.

According to the company, NexC provides a single-window, content supply chain management system, enabling users to beat the complexity challenge of today’s media and entertainment landscape.

Sanjay Duda, CEO of Planetcast, declared, “Media organisations are finding it increasingly cumbersome and expensive to navigate the various stages of post production, content delivery, and monetisation

“In addition to seeking to enhance profitability, many media & entertainment companies are expanding geographically, while at the same time targeting new distribution points and functionalities, such as over-the-top (OTT), Free Ad-Supported Streaming TV (FAST), and pop-up channels. 

“This leads to an exponential increase in the requirement for media processing and management, which we call the ‘complexity challenge’. Planetcast’s NeC unified service layer architecture meets this challenge through its flexibility and cloud-first approach, enabling customers to maximise efficiency and cost-effectiveness.”

The NexC architecture consists of a number of elements, all accessed through Planetcast’s unified customer user interface (UI) and dashboard. 

These include the Contido content supply chain and management solution; the Content Preparation & Localisation Services, a full suite of core technical post-production services from quality control and compliance to subtitling & dubbing; scheduling, playout and distribution through the CloudX hybrid cloud playout and Recaster digital delivery; and the Planetcast OTT, a white-labelled OTT solution for non-linear content distribution.

To ensure sustained value enhancement in the rapidly developing media industry, NexC will offer API integration support for any Generative AI solutions that serve to enhance the workflows and functionality of the platform.

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