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Playbox enhances Life TV Asia’s channel branding & social media capabilities

Life TV Asia, a lifestyle channel from The Philippines, has included Playbox Neo Channel-in-a-Box as the core of its broadcast playout system. The new installation is incorporated by its technical partner, 8BTSI Corporation, a local broadcast and telecom solutions provider, to maximise the station’s operating efficiency.

To provide full transmission via terrestrial digital, direct-to-home satellite and cable, Life TV Asia invested in two PlayBox Neo 1U Dual Xeon Channel-in-a-Box servers. The flexibility of the system allows easy integration with the existing structure and freedom to expand the existing facilities to support additional channels.

Loreto Dela Cruz Jr, CEO of 8BTSI Corporation, explains: “The system we designed and configured incorporates TitleBox Neo graphics and text management which allows the playout team to produce all the logos, titles and onscreen scripts they need when scheduling programmes, creating promos or finessing existing content.

“Also included is SocialMediaBox Neo which provides a complete toolset for co-ordinating comments from multiple social networking feeds.

“Comments can be selected and moderated from a variety of different social media outlets, and integrating sources such as Facebook and Twitter on a single feed for transmission.

“SocialMediaBox Neo is also very useful for live television shows which produce auxiliary-screen pages for viewer feedback. The custom-feed can be output as an RSS feed and used in other systems or sent to TitleBox for on-air presentation.

“Direct ‘push’ control to the TitleBox character generator allows better live interaction.”

Life TV Asia station engineer, Rexor B. Garcia, says: “They provide the full channel branding, broadcast playout and social media playout capabilities we need to transmit live and scheduled content in standard definition and high definition.

“The GUI is also easy on the eyes and this is very important when you are monitoring display screens over a long duty session.”

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