The PLDT Group’s wireless subsidiary, Smart Communications Inc. (Smart) is breaking new ground in OTT (over-the-top) video experience for its customers in the Philippines, with the deployment of Firstlight Media’s cloud native OTT platform.
Firstlight Media will provide a seamless, cross-platform video infrastructure. This enables differentiated video experiences and a whole new suite of cutting-edge capabilities, without the cost or complexity of maintaining separate, distinct systems.
The new platform offers the elasticity, scalability, and innovation of the cloud, while combining cloud-based innovation and in-country service delivery to optimize consumer experience. It will provide subscribers with access to TV channels, on-demand content, pay-per-view, and subscriptions to exclusive live streams.
The new video infrastructure will improve the delivery of services like Smart GigaPlay, which currently features exclusive or premium premieres of content resulting from studio and production partnerships. These include live sports and music events, top shows, and first-run films.
“This team-up with Firstlight Media is part of PLDT and Smart’s commitment to continuously elevate the experience of our customers,” said PLDT Inc and Smart Communications President and CEO, Alfredo S. Panlilio, who recently signed the partnership agreement with Firstlight Media CEO and Co-Founder André Christensen.
“Video is one of the primary drivers of data usage in the country. We at PLDT and Smart always strive to deliver a world-class video experience for our subscribers, whether they watch at home using their fiber connections, or on their mobile phones using LTE or 5G.”