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R & S standardising 5G Broadcast, opens new revenue opportunities

Rohde & Schwarz (R & S) is ready to demonstrate a complete ecosystem for the 5G Broadcast standard that delivers valuable new revenue streams for broadcasters and network operators.

Part of the 3GPP specifications, 5G Broadcast is a one-to-many transmission standard to broadcast live content to large numbers of mobile devices simultaneously, such as pop-up channels for sports and music events. Media broadcasts can be received on suitable mobile devices without a SIM card. The format also provides data broadcast, making it ideal for updating IoT devices or automotive applications. 

R & S has taken a significant role in its standardisation, including working with ETSI JTC Broadcast and 5G-MAG, to ensure widespread acceptance of the technology. Thanks to this collaboration, ITU has now endorsed 5G Broadcast as a next-generation Digital Terrestrial Television (DTT) standard worldwide. The result is more agile use of the full UHF band, and a step towards a more sustainable and environmentally conscious future for the industry. 

Following extensive real-world demonstrations and proofs of concept, the complete end-to-end solution is now in place, and it is rapidly attracting interest worldwide from network operators and content providers who perceive it as a route to new business opportunities and revenue streams. 

Thomas Janner, Director of R&D Broadcast Applications of Rohde & Schwarz, said, “For operators of networks, adding 5G Broadcast is a simple upgrade to Rohde & Schwarz transmitters, further enhancing the cellular proposition without adding to network congestion.

“Moreover, there are huge opportunities for data delivery services, even in parallel to television broadcasting. These data services come at a time when delivery to automotive and IoT is desperately needed, and 5G Broadcast is ready to capture these new revenue streams, making it a win-win across the board.”To find out how R & S is supporting the 5G Broadcast ecosystem for immediate commercialisation, visit booth 5A80 at the Mobile World Congress in Barcelona, which is taking place from February 26-29.

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