SES, a content connectivity solutions over satellite provider, has surveyed more than 3,000 households in the Philippines and released the first-ever TV market reception survey of the country. The survey revealed that households who subscribed to satellite TV ranked highest in terms of satisfaction with their TV service.
A large majority of satellite TV households were very satisfied with their TV service (76%), in comparison with cable TV (70%), digital terrestrial (69%), analogue terrestrial (59%) and IPTV (54%) respectively.
Satellite TV (17%) is also the second-most popular mode of TV reception in the archipelago, behind terrestrial TV (66%) but ahead of cable TV (15%) and IPTV (2%), according to the SES Satellite Monitor report.
The Philippines stands as one of the most dynamic and highly penetrated TV markets in Asia-Pacific with over 20.8 million TV households and 86.8% TV penetration rate. The research further highlighted the importance of image quality and viewing experience for Philippine households, with 99.6% of those surveyed indicating it as important or very important. Yet, while 57% or 12 million households in the country already own HDTV screens, only about 13% of TV channels are broadcast in HD quality.
Yew Weng Soo, vice-president, Sales & Market Development, Asia-Pacific, at SES Video, said: “The survey unveils the vast growth potential of the broadcast industry and audience reception in the Philippines.
“Furthermore, as the country moves towards the 2023 target of a full digital TV switchover, it is worth noting that satellite-enabled DTH TV offers the most unparalleled reach in the highest broadcast quality for broadcasters and audiences across the vast archipelagic nation.”
SES serves 98% of all satellite TV households in the Philippines, and 39 million households across the Asia-Pacific region.