Seven West Media powers up 7news.com.au
Seven News, the news arm of Seven West Media of Australia, is tapping on Vizrt’s Viz Story to publish more content online than terrestrial — with an internal network-wide KPI of publishing 250 videos a day.
Viz Story is a video creation and distribution tool that allows a digital media company to disseminate captivating content simultaneously across multiple platforms.
Seven West Media, the country’s leading integrated media company, has installed Viz Story across all its seven media hubs — Sydney, Melbourne, Adelaide, Perth, Canberra, Maroochydore and Brisbane.
With Viz Story installed, Seven News can start editing while ingesting live captures as well as do clip-ups for fast turn-around of its broadcast news segment.
Andrew Anderson, head of Operations at Seven West Media, said: “Viz Story was chosen to create content for the newly launched 7news.com.au website and so right now we use Viz Story to quickly publish branded video to the site.
“We will soon use more of the Viz Story capabilities to publish direct to multiple platforms such as YouTube, Twitter and Facebook.”
Mat Cooley, head of Viz Design Group at Seven West Media, said: “We did a very comprehensive search for a system that can do what Viz Story does.
“As a company, we have great experience with other products from Vizrt, but Viz Story made sense for a multitude of reasons, including using Viz Artist not just for regular studio output but for internet content.”
He added that Viz Story offers digital video producers all the tools they need which makes creative process seamless. “Using templates made by our Viz Artist team also gives us control over 7News.com.au branding.”
During the recent events in Christchurch, New Zealand, 30 videos were published from its Sydney station. The installation of Viz Story is just a part of Seven West Media’s move towards a larger digital campaign to expand its presence in real-time delivery across its multiple platforms.
