Sinclair Broadcast Group, the owner of more than 190 TV stations in the US, has placed a US$20-million order with LiveU. The deal will see Sinclair upgrade its fleet of hundreds of portable transmission units to LU600 HEVC for newsgathering operations, ensuring the media company is equipped with the latest bonded IP technology.
As a LiveU user since 2011, Sinclair chose to upgrade its fleet of bonded IP solutions to maintain a competitive edge in newsgathering, and grow as generational improvements occur in the LiveU solution set.
Del Parks, SVP and CTO of Sinclair Broadcast Group, said: “From the beginning, Sinclair recognised the value that LiveU technology provides to our newsgathering and content operations. It is the commitment of the people at LiveU who develop and support the product that make the difference.”
Beside the upgrade to LU600 HEVC, Sinclair continues to push the technology envelope with the use of LiveU’s other IP-based solutions, including LiveU Matrix and LU-Smart.
The media company is evaluating the ability to arm its field reporters and crew with LU-Smart app for smartphones, allowing them to go live virtually and send that content back to the studio for editing and distribution. Sinclair has also been implementing LiveU Matrix to share live content for news events, such as the California wildfires, across its broadcast and digital news platforms.
The LiveU Matrix is an IP cloud video management platform which enables Sinclair’s stations to view, manage and distribute live content throughout the group’s stations using Internet connectivity.
Avi Cohen, COO and co-founder of LiveU, added: “We continue driving the IP revolution by providing our customers with performing live newsgathering bonded cellular solution available on the market.
“We look forward to Sinclair’s continued success with our technology.”